Ask a child to draw a flower, and there’s a good chance you’ll get a drawing of a gerbera. It’s a flower in its purest form, but with a tremendous diversity in colours and increasingly different shapes. Our years of experience with - and our passion for - this versatile flower led to the establishment of PURE in 2015.
On an area of 33.200 m2, we cultivate both the classic (large) gerbera and the mini gerbera in a biologically integrated and sustainable way. Because of this choice, we are a total supplier for wholesalers, exporters, and bouquet companies. The diversity in the assortment and the choice of different packaging forms ensure that we can quickly respond to trends and demand from the market. As a result, we innovate every year.
The founders of PURE have over 35 years of knowledge and experience.
We attach great importance to a fair, personal, and close collaboration with our customers. Quality and flexibility are the core values.
We cultivate our flowers with care for people and the environment. In a partnership, residual heat is supplied to surrounding greenhouse horticulture companies. In addition, we are connected to a local geothermal network and largely equipped with LED lighting.
RONALD VAN DER SALM
M. +31 (0)6 53 63 20 08
A hobby that I can call my job.
As a child, I was already convinced, ‘my future lies in floriculture’. I have never regretted that choice, it still feels like a hobby that I can call my job.
Together with my team, we work daily towards the same goal: cultivating a beautiful product and making customers happy.
Are you curious about what PURE can do for you?
I would be happy to tell you.
Step into our nursery and experience an explosion of colours. Our versatile assortment is determined in close consultation with our customers.
Be seduced by the pure beauty of our gerberas. Stylish in its simplicity, powerful in colour.
Cultivated with care for people and the environment. On the way to climate-neutral cultivation.
Due to the short lines, personal contact and close cooperation with our customers, we are a flexible trading partner.
Our gerberas are grown and harvested with love so that they leave the nursery radiantly.
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